Print Page   |   Contact Us   |   Report Abuse   |   Sign In   |   Register
SHRMGP Law and Legislative Blog
Blog Home All Blogs
Search all posts for:   


View all (21) posts »

Social Media and Recruiting

Posted By Cindy Hesch, Thursday, September 21, 2017

Social Media and Recruiting

By: Scott Mara, SHRM-CP, PHR-CA

Recruiting great talent takes a lot of effort, energy, time and financial resources. That is why it is so important to do all you can to keep your top talent happy and engaged. However, there will be a time when you need to recruit for a new employee or to replace one that left. Social media has become the primary recruiting strategy being used by many organizations. I bet everyone reading this blog belongs to LinkedIn or has at least one of the following social media accounts: Facebook, Instagram, Twitter, or YouTube. We all use these accounts every day. This process allows talent recruiters the ability to reach large amounts of potential candidates in a quick manner even the ones who are not actively looking for a job.

              Social media allows business to get the word out quickly about job openings and it allows them to tell their story and describe their culture. Many companies have created departments devoted to creating and monitor their social media presence. Companies post videos, photos and messages to about their organization to potential customers and employees. This is cool. You can see what it would be like to work for that organization before being interviewed. Social media also helps build the company’s brand.  According to Villanova School of Business, “Social Media can also help companies streamline employee engagement, keep an eye on the competition and perform a variety of other HR functions” Villanova calls this Social HR (1).

            Social media allows the HR professional to monitor what potential candidates and customers are saying about their business. It also helps keep companies honest. If we are not training our employees correctly no doubt we will see an embarrassing incident go viral and make our company look bad. Just look at the airlines. Our customers can use social media to complain about the bad service they received by an employee. I’ve used Twitter to complain about a customer representative at a car rental company within a rather short time frame received apology and a credit.

            In order to be effective in the social media environment, HR should work closely with their business partners and C-Suite. HR should have a voice in the social media presence. HR needs to help craft the message the company wants potential candidates to see, i.e., culture, work environment, and benefits. HR also needs to figure out which social media platforms should be used. Not all platforms should be used equally. Know your audience and help control costs. HR needs to help control the message, do not let everyone post on social media – don’t be that company with the embarrassing post. Train your HR professionals on social media. According to Jonathan Segal in his article Legal Trends Social Media use in Hiring: Assessing the Risks (2) he recommends seven tips to help minimize risk:

1.    Never ask candidates for their social media passwords

2.    Do not let line managers check candidate social media profiles, HR should take the lead on that

3.    Only check candidates’ social media presence after the applicant has been interviewed

4.    Do not look at only select candidates’ social media profiles

5.    Document the process and hiring decisions

6.    Consider the source, only look at what the candidate posted not what others have posted

7.    Be aware of your states laws pertaining to social media

Social media is a great tool, but use it wisely. Be proactive in developing and implementing your social media strategy. One last tip, I always recommend working with your legal counsel when dealing with complex issues that are always evolving. Be safe and reduce your legal exposure. Practice safe social media! Thanks for reading, until next time.


1. “Utilizing Social Media for Social HR Recruiting” 2017. Accessed on 9/19/17.

2. Trends Social Media Use in Hiring: Assessing the Risks. By Jonathan A. Segal Accessed on 9/19/17.

This post has not been tagged.

Share |
Permalink | Comments (0)
more Latest News
There are currently no news items posted.
more Calendar

ATRA's 2nd Annual Conference

Featured Members

Online Surveys
Connect With Us

Membership Software Powered by ® :: Legal
Membership Software Powered by YourMembership  ::  Legal